Doors closed on Thursday 1 October 2026
The first question landed on Sunday 4 October at 16:47. It runs for 52 weeks
Want in on the next one?
There’s a group of leaders who show up every Sunday at 16:47
They don’t know who each other are. Only I do
And they’re not allowed to tell anyone they’re in it. Not their partner, not their team, not their best friend. Not until October 2027
So you won’t be hearing about it from them
Here’s what happens in there
One question lands, the Unflinchables answer it anonymously. Their first instinct, not a polished, AI answer
They can read each other’s, but remember, no one knows whose in
They comment on the ones that land
Everyone is a number
Will they all still be there at week 52? No idea, I hope so
It’s an experiment
The next one
We all start together. I don’t know when it is yet, the price, or how many we’ll take it.
Ask me once this one is in full swing
Join the waitlist
You’ll be the first to hear, dates, lessons and learnings
See you on the inside x
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